If you’ve been strolling around Bangkok lately, you might’ve noticed a lot of new bus stop stands and city posters. They feature a beautiful modern sans-serif typeface in both Thai and English. It’s called Sao Chingcha, designed by Farmgroup (a creative agency based in Bangkok) for the city of Bangkok. A great example of how type can tie two languages together. If you’re curious, there’s a fun article about its creation and history—definitely worth a read. https://art4d.com/en/2023/12/bangkok-metropolitan-administrations-identity-system

_{Bus stop in Talat Noi, Chinatown}

_{Copyright and courtesy from Farmgroup}

Check out their work for more beautiful designs https://farmgroup.co.th/work/bangkok/