I’m not entirely sure what this shop sells, but since it’s located in a soi full of steel and auto-parts stores, I’d guess it’s one of them. But hey, we’re here to talk about signage not shop functions anyway right! This is a classic example of Bangkok’s store signs: bold red and gold, a favorite color combo in Thai-Chinese culture. Festive, eye-catching, and full of personality. The shiny PVC board paired with metallic fonts gives it an extra punch. I also love how the Thai, Chinese, and English typefaces are all san-serif styled and blend together so well.