Category: Store Sign

In Bangkok, new bus stop stands and city posters featuring the modern sans-serif typeface Sao Chingcha have recently appeared. Designed by the creative agency Farmgroup, this typeface is used in both Thai and English, showcasing how typography can bridge languages. For those interested in its design and history, there’s an engaging article available. Additionally, Farmgroup’s…

What a beautiful hand-drawn Royal Thai Police emblem, paired with a green directional sign using standard computer-printed letters. The contrast between the detailed artwork and the simple print makes it a fun and unexpected combo.

This isn’t just an ordinary truck or minivan — it’s a rolling sticker showcase of its owner’s collection. Thai truck drivers love decorating their rides with colorful stickers, turning their vehicles into personal art pieces. I find it fascinating every time I see one fully covered in vibrant layers.

I spotted this signboard outside a home supply shop in Ekkamai. Really love the graphic design of the logo — the yellow and green duotone makes a strong contrast. The Thai font is bold and full of character, with a nice aesthetic touch.

I spotted this big sticker in Chinatown and later found out it’s a piece by graphic artist Alister Lee. What a great find and nicely designed logo — I absolutely loved it. It was originally red, but nothing beats the Bangkok heat — eventually, all colors fade.

Found this handwritten Thai script at Phaya Thai train station, where passengers wait to board the train between the suburbs and Hua Lamphong. The font is thin and narrow, painted in the same colors as the Thai trains, on a plain wooden board — simple and full of charm.

Surprise! You’d probably never guess this is actually a furniture shop. The name doesn’t exactly scream chairs or tables, but the logo definitely caught my eye — bold green square letters on a bright orange background. Simple, loud, and hard to miss. Location: QH54+6Q8, Khwaeng Din Daeng, Din Daeng, Bangkok 10400 https://maps.app.goo.gl/UAoiQLF43EsTj89HA

Who doesn’t love a hot bowl of boat noodles, packed with fresh ingredients and rich, flavorful broth? Yum. This typography kind of reminds me of the noodles — chubby, curly, and perfectly balanced in every letter. Location: 665 Thanon Asok – Din Daeng, Din Daeng, Bangkok 10400 https://maps.app.goo.gl/tiufZMF8dzdmva3UA

Okay, I know it’s not a store sign or a lightbox — but this vintage Mirinda product stand is just too good not to share. It’s a great example of how the brand was localized in Thailand, with a bold, well-designed logo and a fun Thai hand script. The bright orange tone makes it loud,…

Calpeda Pump’s Bangkok headquarters features a giant logo right at the top of the building. There’s nothing particularly special about the signage, but the mix of two different typefaces works well — and hey, sometimes size really does matter. Location: 380, 6 Ratchadaphisek Rd, Khwaeng Samsen Nok, Huai Khwang, Bangkok 10310 https://maps.app.goo.gl/WKbvwriWoK2ucRLN9

Another favorite in town — I absolutely love this shop sign. It’s so creative and unique, I honestly wish I could take it home and hang it in my living room or bedroom. Who doesn’t love the fresh vibe of citrus and that vivid pink glow? It’s like a giant poster, and it totally works.…

Unfortunately, I can’t remember the name or exact location of this greasy spoon — but that’s kind of the charm. Most spots like this in Bangkok are open-air, with ready-cooked dishes lined up out front. The sign is tiny, about the size of a license plate, clearly done on a tight budget. But somehow, it…

Pattavikorn Market is probably the biggest second-hand market in Bangkok — maybe even in all of Thailand. The place is massive, packed with thrift shops and street vendors. This is one of the entrances, and I love the colorful Thai lettering, especially the one painted with the Thai flag. It’s so full of life and…

I really love the big, chubby store name mounted directly onto the marble — no base, just handmade bronze English letters standing on their own. The gold color of the sign contrasts beautifully with the natural patterns of the stone, making it a simple but striking storefront. Location: 1250 ถ. เจริญกรุง Bang Rak, Bangkok 10500…

Gypsum Metropolitan Tower is a 26-story office building in Phaya Thai. What catches my eye every time is the logo — a double ‘M’ that’s meant to stand out, but somehow makes the name ‘Gypsum’ almost unrecognizable. Honestly, every time I pass by, I swear I read it as ‘Gypsy Tower’ instead! Location: 539/2 Thanon…

This jewelry shop’s sign is simple yet bold, standing out with clean Helvetica typography. The beautifully designed monogram adds a refined touch and makes the storefront truly memorable. Location: 1155 ถ. เจริญกรุง Si Phraya, Bang Rak, Bangkok 10500https://maps.app.goo.gl/HjuJofCkZ51jjQjx8

Welcome to BangkokType — a small corner of the internet where I share my love for the beautiful, eclectic, and often-overlooked world of typography in Bangkok. This project has been on my mind for a long time. I still remember the first time I visited Thailand over a decade ago. I was immediately fascinated by the streets…