Welcome to BangkokType — a little space where I share my love for the unique and vibrant typography found all across Bangkok.
Exploring the beauty of Bangkok, one sign at a time.
Category: Store Signage
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Buay Kee is a steel supply company located in Chinatown. What’s interesting about this shop is that they actually have two branches just a short distance apart, each with a slightly different signage style. The one pictured here is likely the older branch, featuring a classic Chinatown aesthetic: dark black wood paired with beautiful golden Thai…
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Another hand painted vintage piece that instantly brings you back in time. I found this Thai-Chinese herbal medicine shop tucked away in a small soi, surrounded by jewelry stores. The signage is written in both Thai and Chinese, and from the Chinese characters, you get a hint of what the shop is about. What makes…
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How can we talk about signage without mentioning the creators behind them? In one of the small soi (alley in Thai) near the big roundabout in Chinatown, you’ll find several signage shops, places that design and make shop signs, lightboxes, and all kinds of advertising materials. This particular one really stood out to me. I…
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Wow—what a vintage gem, both the shop and its signage. Heng Seng specializes in handmade Chinese prayer cushions for ceremonial use, a rare tradition that’s hard to come by these days. Their story is just as fascinating as their craft. I’ve included an article from the Bangkok Post and a link to their products if you’re interested.…
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Another classic shop sign from Chinatown—a black wooden board with gold, gleaming letters. What stands out is its simplicity and the bold choice to mix different type styles. Unlike most shops that aim for consistency, this one embraces contrast, featuring three distinct fonts for Thai, Chinese, and English.
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What a cool name for this shop, Sri Bangkok, which literally translates to “Glory Bangkok.” Like many signs in Chinatown, the storefront features Thai, English, and Chinese scripts. The fonts themselves may not be extraordinary, but the shine of the signage truly lives up to its name. A glorious piece indeed.
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This signboard is truly an antique gem, found in the heart of Chinatown. Unlike most shops that use standard Chinese typefaces, this pharmacy sign features beautifully hand-painted Chinese calligraphy, elegant, flowing, and full of character. The small Thai script beneath adds a subtle local touch, but without it, you’d easily mistake this for a signboard…
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First of all, it’s not a street—it’s actually a building complex that used to be filled with music stores, bars, and various shops. These days, it’s a bit run down, but still holds a lot of charm. What really caught my eye was the signage: a beautiful Art Deco-style English font on the red brick…
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Boon Sang Dee is a small shop selling tin buckets, pipes, and other bits and pieces I can’t quite name. The shop sign is a small red acrylic board with bold yellow Thai and English letters — simple, but it really stands out against the plain white wall. Location: 762 2 Sukhumvit Rd, Khlong Tan,…
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If we’re talking about signs, we can’t skip Yawarat Road — Bangkok’s Chinatown. Every shop is lined with signs, big and small, packed tightly together in a mix of Thai and traditional Chinese. It’s a colorful and vibrant scene, especially at night when all the neon lights up. A truly magical place — that is,…
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This restaurant features two sets of signage — one being a lightbox. The main sign is straightforward: big blue Thai script with the red Chinese restaurant name mounted on tiled walls. But the lightbox is more interesting — the Thai script feels like it’s been styled to match the look of the Chinese font, creating…
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Located on Charoen Krung, this might seem like just another jewelry shop sign — but the pretty typeface really pops against the ocean blue background. Right next to it is its neighbor, a yellow Maxsilver sign that could use a bit of maintenance. They’re placed so tightly together, the contrast between the two makes for…
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Beethoven Tailor Shop’s signage features both English and Thai letters with a truly distinctive style. The Latin font is ‘Jackson,’ originally made by French company Mecanorma back to 1971, and the Thai script is a custom version based on it — a perfect blend of classic and local character. Location: 98 Soi Sukhumvit 26, Khlong…
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Fuji Supermarket is one of Bangkok’s go-to spots for Japanese groceries. If you’re craving ingredients to cook your own Japanese meal, this place has you covered. The signage is simple and clean — bold white English letters on a red background. Memorable and easy to recognize. Location: 593 29-39 Soi Sukhumvit 33/1, Khlong Toei Nuea,…
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This is a very common type of signage for small Thai restaurants — usually sponsored by a beverage brand. In this case, it’s Coca-Cola, with their logo placed in both corners. Simple, recognizable, and a design you’ll see all across the country. Location: QG2J+M48, Thanon Phetchaburi, Ratchathewi, Bangkok 10400 https://maps.app.goo.gl/dA9pGjC1scrspebz6
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Jewelry Mart is located in the heart of Nana — one of Bangkok’s diversities neighborhoods. If you’ve ever been here, you’ll know it’s a melting pot, especially home to South Asian and Middle Eastern communities. No surprise that when I first saw this store sign, I mistook the stylized script for Arabic — a great…
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This is a classic example of beautiful signage in Chinatown. Originally a pharmacy, the building is now home to the well-known Thai restaurant Potong. The gold-painted sign is mounted on a concrete wall, featuring two striking tigers and a globe logo — a stunning piece that carries both visual impact and legacy. Location: 422 Vanich…
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Ruan Silpa Furniture, located on the main road of Sukhumvit, features a simple yet visually appealing storefront sign. The black wooden board paired with lemon yellow Thai and English script creates a calm, balanced look. I especially love the Thai typography — clean, well-aligned, and beautifully designed. Location: 909-11 Sukhumvit Rd. Khwang Khlongton Nuea, Khet…
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If you ever find yourself in Ratchathewi, especially around the intersection of Thanon Phayathai and Ratchathewi, you’ll definitely spot this beautiful vintage handmade store sign. It looks like it’s straight out of the early 90s, with a charming hand-drawn Thai script in bright orange over a blue background. And yes — the store name is…
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The Thong Lo Goldsmith and Gems shop has a giant store sign that looks like a movie billboard from afar. It features a bold red frame with a white background — not the most subtle combo, but definitely eye-catching. The strong Thai script pairs surprisingly well with the blue English lettering, creating a striking contrast…
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