Hong Huat, a Thai-Chinese dessert shop located across from the Grand Post Office on Charoen Krung Road, has been serving traditional sweets in the neighborhood for years. The signboard is simple and bright, with a cute dessert graphic underneath that adds a playful touch.
Location:
330 Charoen Krung 43 Alley, Si Phraya, Bang Rak, Bangkok 10500
This photo shop is located right next to the Thonglor station exit, featuring a big retro-style sign that feels straight out of the 90s. The Thai script is beautifully done, with a nicely modified English version to match — a great example of thoughtful design.
A vintage neon sign from what looks like an old soapy massage bathhouse from the 70s. Not sure if it’s still open, but the retro signage is still standing on the busy street of Sukhumvit — a little piece of the past in the middle of the city.
While passing by this battery parts shop in Sukhumvit, I was instantly drawn to its striking signage — bold blue Thai script paired with red English lettering, all set against a bright white backdrop. The formal and strong Thai type feels like a perfect visual match for the power and reliability the shop offers.
Location:
841/9 Sukhumvit Klongton Nua Watthana Bangkok 10110
This jewelry shop’s sign is simple yet bold, standing out with clean Helvetica typography. The beautifully designed monogram adds a refined touch and makes the storefront truly memorable.
A traditional Thai-Chinese pharmacy in Talat Noi, featuring classic signboards in both Thai and Chinese. A timeless storefront that reflects the neighborhood’s rich cultural heritage.
A tailor shop on Charoen Krung Road featuring Art Deco-inspired fonts, set against a bold red and white backdrop. The customized Thai script beautifully mirrors the style of the English lettering, creating a striking and cohesive storefront design.
A beautiful jewelry store on Charoen Krung Road, featuring an eye-catching sign that blends English, Thai, and Chinese. The emerald green Chinese characters 玉屋 — literally translated as ‘Jade House’ — glow beautifully under the sunlight, making the storefront truly stand out.
Location: 1084 ถ. เจริญกรุง Bang Rak, Bangkok 10500
A striking storefront on Song Wat Road in Yaowarat (Chinatown), featuring a bold yellow ‘SSS’ logo set against a vivid blue backdrop — a perfect blend of color and character.
Welcome to BangkokType — a small corner of the internet where I share my love for the beautiful, eclectic, and often-overlooked world of typography in Bangkok.
This project has been on my mind for a long time. I still remember the first time I visited Thailand over a decade ago. I was immediately fascinated by the streets — not just the food, the energy, or the people, but the signs. Yes, the signs. Everywhere I looked, there were layers of stories told through type: hand-painted shopfronts, faded gold Chinese characters on old shophouses, playful modern fonts on café signs, and the graceful curves of Thai script sitting next to blocky English letters. It felt chaotic, but also completely captivating.
Since then, Bangkok has become home. After living here for 7 years, wandering its sois and backstreets as part of my daily life, I’ve found myself constantly stopping to admire the typography around me. Some signs are relics of the past, some are designed with intention, others are beautifully imperfect — but all of them reflect the soul of the city.
So, I finally decided to do something about it. BangkokType is my way of documenting and sharing the everyday graphic design and typography that give Bangkok its unique visual identity. It’s a hobby project, a passion project, and a bit of a love letter to the signs that have quietly shaped how I see the city.
Thanks for stopping by. I hope you enjoy this journey through Bangkok’s streets, one sign at a time.